Seeing the wood
The numbers
The other day I saw in my Twitter stream a conversation between two people I know moderately well, and like too. I don’t want to offend them if they read this, but one said she had increased her Klout score, and the other said he needed to work on raising his. Of course they might have been joking, but it isn’t always easy to detect irony in 140 characters.
Now, I am not going to have a go at Klout. It has its place in the world of social media, but really, it is a measure of activity. It is not a measure of useful activity. It cannot tell the difference. There are people with much lower scores than I have (yes, I looked :)) whom I consider more influential than I am.
Never mind the quality
What Klout mostly does is count the number of posts on Twitter and elsewhere, and presumably their algorithm looks at followers. However, what it doesn’t seem to do is distinguish between those who post only famous quotations, only sales messages, only stupid jokes etc. and those who have conversations and post useful information for followers.
People need people
To put it another way, on-line networking involves remembering you are talking to people who are your friends or may become friends. Perhaps you may recommend them and endorse their businesses as a happy customer. They may do the same for you if you deserve it. The most important aspect of any networking is being helpful, either in general or in particular. The more you help others, (and try to be altruistic) the more they may help you and if (no, when) you get business back, that’s all the better.
I am not quite saying Klout has no value. It may encourage you to drive your marketing as long as you are not making all the mistakes. Klout is really a game. On-line networking is not about the number of trees, but the actual wood and what is in it. It is not about the crowd but each individual person.
